Stuff Event
Unveiling Stuff's Mastheads at The Post Launch Event
The objective of The Post Launch Event on April 23rd, 2023, was to introduce Stuff's Mastheads, marking a historic moment as Stuff launched its first online subscription service for readers.
The event aimed to generate enthusiasm, engage our audience, and swing a spotlight onto the unique features of Stuff's new subscription service for this Wellington region-based metro.
Clip From the event
How Was Stuff Events Involved?
Creative
Creative development of the event including ideation for event theme.
Talent Management
Engagement with talent ensuring they were briefed and prepared.
Organisation
End -to-end coordination of the event on the day including technical set up.
key OUTCOMES
Adapting, Innovating & Engaging Audiences
The Post Launch Event was a resounding success, despite a few technical hiccups, which our team skillfully navigated with humour. The event contributed to the creation of a new revenue stream for Stuff, further supporting journalism efforts in the Wellington region, and also showcased our ability to adapt, innovate, and engage our audience.
